Shahrukh Khan's ‘Ra.One’ equip to work toward getting digitalized

Shahrukh Khan’s expensive superhero outfit for his upcoming sci-fi flick ‘Ra.One’ may be the talk of town currently, but the superstar does not seem to be impressed with it. Reportedly, SRK felt that something was missing when he saw his specially-designed outfit that was made in Los Angeles and was worth Rs 1 crore.

And now the superhero costume will apparently become costlier, as SRK and his SFX team has decided to digitalize the suit. Outfit to emit rays Tabloids reported that the latest addition to the suit would be a feature that would make the outfit emit rays on-screen.

Sources disclosed, “This has now become even more expensive as it is being digitalized. This outfit will now be made through special effects and this has been decided after having a talk with marketing and animation professionals.”

“It goes perfectly with SRK’s character that is made of solid electricity and has come in the real world from a virtual world to fight against Ra.One the evil force,” revealed a source.

The best part is that King Khan is now happy with the costume and feels that whatever amount is spent on the movie was worth it. ‘Ra.One’ costume’s new shining look is expected to be liked by one and all, especially children and SRK feels that the movie would be loved by all.

SRK promotes ‘Ra.One’ The first look of ‘Ra.One’ has generated great response and this has excited the Baadshah of Bollywood. Among the promotional activities for the movie is a special video game that is inspired by the movie and is slated to hit the markets soon.

The film stars Shahrukh Khan, Arjun Rampal and Kareena Kapoor in the lead role. In this film, Shahrukh will be seen playing the role of a superhero for the very first time. ‘Ra.One’ is slated to hit the silver screens on October 26.

Shahrukh Khan perform in new commercial ad

Shahrukh Khan perform in new commercial ad: Shah Rukh Khan gives glimpses of his boyish charm in DDLJ in this new TV commercial (TVC) for Nerolac paints. The 45-year-old Bollywood star stresses on polished exteriors for healthy interiors in the promo, something which seems to work well for him.

Not surprisingly, Shah Rukh is a favorite for brand endorsements. His portfolio additionally includes Pepsodent toothpaste, Hyundai Santro, Linc pens, Navratna Oil, Tag Heuer (Brand Ambassador since 2003), Videocon, Airtel, Belmonte Shirts and D'Decor (Along with wife Gauri Khan). A diverse range of products, you would say! Shah Rukh's sci-fi, superhero film RA.One is slated for a Diwali release.

Shahrukh Khan act in commercial ad

Shahrukh Khan act in commercial ad: Yes, it's another feather on SRK's hat. The star has become the first Bollywood actor on whom a comic book is based. Shah Rukh has always been a favourite with advertisers and now the brands are finding newer ways of making the best out of SRK's popularity. A toothpaste brand that King Khan endorses and which is targeted at children has come out with a comic book starring SRK, thereby immortalizing him.

The ad Pappu & Papa has SRK playing a doting dad trying to explain to his kid the importance of brushing teeth. Sources from Unilever that owns the toothpaste brand Pepsodent have it that after the ad gained popularity, the brand decided to come out with a comic book by the same name Pappu & Papa.

A source from the marketing team at Unilever said, "The ads are targeted towards parents and more so towards kids. Being equally popular with both the groups, Shah Rukh was the best option. The ad has been receiving great feedback ever since it went on air and the comic book idea is an extension of the brand's promotional plan.

"Fortunately, even in this day and age of PSPs and computer games, comic books are still hit with kids and therefore the content from the ad has been used in the comic format to attract the little consumers' attention."Will we have Ra.One comic books following next? Only time will tell...

Shahrukh Khan to perform at IPL inauguration

Bollywood and Cricket go hand in hand in India. The recent report informs that Bollywood Baadshah Shahrukh Khan will most likely be in Chennai during the inaugural function of the current season of the Indian Premier League (IPL), tomorrow. It is also reported that Shahrukh will be performing at the opening ceremony of the cricketing league.

N Srinivasan of Team Chennai confirmed the news to TOI, "Yes, he's performing at the event." The opening ceremony will be a high-profile celebration with Shahrukh dancing to some super hit Bollywood numbers.

It is also reported that Shahrukh is rehearsing for his performance in Mumbai. He will land in Chennai this afternoon and will be performing tomorrow at the event. There is a great enthusiasm seen among the people for the match which will be played between Chennai Super Kings and Kolkata Night Riders in the city on Friday after the inauguration ceremony.

Shah Rukh, Salman Up For Best Actor Trophy At IIFA

Bollywood biggies Shah Rukh Khan and Salman Khan are battling it out alongside Hrithik Roshan, Ajay Devgn for the coveted Best Actor trophy at this year's IIFA awards.

Shah Rukh is nominated for My Name Is Khan, while Salman is in the running for Dabangg.

Hrithik's portrayal of a paraplegic in Guzaarish and Devgn's role of a mafia don in Once Upon a Time in Mumbaai have included them in the race.

Ranbir Kapoor is the only young actor nominated in the category for his display of histrionics in Raajneeti.

The Best Director category has a mix of old and new names in the industry. Rubbing shoulders with Sanjay Leela Bhansali and Karan Johar are debutantes like Maneesh Sharma (Band Baaja Baraat), Vikramaditya Motwane (Udaan) and Abhinav Kashyap (Dabangg). Milan Luthria is also nominated in the category for directing Once Upon a Time In Mumbaai.

The Best Actress in a leading role category includes nominees Aishwarya Rai Bachchan for Guzaarish, Kareena Kapoor for Golmaal 3, Vidya Balan for Ishqiya, Katrina Kaif for Raajneeti and Anushka Sharma for Band Baaja Baraat.

Pitted against each other in the Best Supporting Actor Male category are Mithun Chakraborty (Golmaal 3), Arshad Warsi (Ishqiya), Emraan Hashmi (Once Upon a Time In Mumbaai), Manoj Bajpayee and Arjun Rampal both for Raajneeti.

Newcomer Amrita Puri (Aisha), Prachi Desai (Once Upon a Time In Mumbaai), are nominated in the Best Supporting Role Female alongside veterans Ratna Pathak Shah (Golmaal 3), Dimple Kapadia (Dabangg) and Shernaz Patel (Guzaarish).

Nominated for the Best Actor in a negative role award are Naseeruddin Shah (Allah Ke Banday), Sonu Sood (Dabangg), Manoj Bajpayee (Raajneeti), Emraan Hashmi (Once Upon a Time In Mumbaai) and Ronit Roy (Udaan).

The International Indian Film Academy awards will take place June 23-25 in Toronto this year.

NDTV

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New Actress Zoa Morani act with Shahrukh Khan

New Actress Zoa Morani act with Shahrukh Khan: Zoa Morani, who makes her film debut with Shah Rukh Khan's Always Kabhi Kabhi, believes the movie is a perfect launch pad for her in Bollywood. She worked as an assistant director to Rajkumar Santoshi for Halla Bol (2008) and Farah Khan for Om Shanti Om (2007) and also trained in acting from Anupam Kher's acting school Actor Prepares.
      
"I feel the movie is the perfect debut for me. It feels really good to be part of Shah Rukh's film. It's a great thing," said Zoa, after walking the ramp for designer Pallavi Mohan on Day Five of Lakme Fashion Week. Directed by debutante Roshan Abbas, Always Kabhi Kabhi, which is produced by SRK's Red Chillies Entertainment, is based on the theme of high-school life.
     
About the film, Zoa said, "It is about children evolving from childhood to adolescence. It's a very good and new theme. We are sure everyone would like it."The film also stars Giselle Monterio, who played the role of Harleen opposite Saif Ali Khan in hit film Love Aaj Kal.
     
About her association with SRK, Zoa said, "I just remember he had told us that we must work hard and if we work hard and are true to ourselves and our work, then we will make God happy and eventually he will take care of everything."The film is an adaptation of a play Roshan had written and directed way back in 1999 called Graffiti about life at high school.