Vidya Balan, besides being a natural beauty, is also known for her associations with social causes. After having endorsed many leading products, Vidya has now been signed as brand ambassador of WWF's 'World Earth Hour 2011', something which Abhishek Bachchan did last year. This year, the World Earth Hour is scheduled to take place on Saturday March 26 between 8.30 pm and 9.30 pm.
For starters, Earth Hour 2011 aims to show the actions that people, businesses and governments world-wide are taking to reduce their environmental impact. Thereby establishing and encouraging others to join an interconnected global community engaged in dialogue and resource sharing that generates real solutions to environmental challenges. The highlight of Earth Hour 2011 will see the world's most iconic landmarks go dark for one designated hour, as hundreds of millions of people transcend race, religion, culture, society, generation and geography, switching off their lights in a global celebration of their commitment to protect the one thing that unites us all - the planet.
With Vidya coming on board with the 'World Earth Hour 2011', it only gets brighter by the day!
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