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Ajay Devgn is taking a special interest in mentoring his Singham co-star Kajal Aggarwal, the South actress, who makes her debut in the Hindi remake directed by Rohit Shetty.
Ajay has never taken an interest in promoting his lead heroines. With Kajal, he feels that there needs to be a proper strategy in place to help launch her in B-Town.
A source said, "Ajay has worked with newcomers before but has never shown so much enthusiasm and excitement. He now feels that one needs to be more aggressive than before. Also, he doesn't want to hide Kajal from the media."
The plan is to have her involved in the publicity campaign right from the beginning rather than introducing her at a later stage.
"Kajal has worked in the south and is quite a popular face. Ajay feels that she needs to get better branding. She impressed the actor during Singham's Goa schedule. Rumours were doing the rounds that the actress might even get to feature in a song in the next Golmaal film," the source added.
Ajay has never taken an interest in promoting his lead heroines. With Kajal, he feels that there needs to be a proper strategy in place to help launch her in B-Town.
A source said, "Ajay has worked with newcomers before but has never shown so much enthusiasm and excitement. He now feels that one needs to be more aggressive than before. Also, he doesn't want to hide Kajal from the media."
The plan is to have her involved in the publicity campaign right from the beginning rather than introducing her at a later stage.
"Kajal has worked in the south and is quite a popular face. Ajay feels that she needs to get better branding. She impressed the actor during Singham's Goa schedule. Rumours were doing the rounds that the actress might even get to feature in a song in the next Golmaal film," the source added.
NDTV
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